Google Analytics is one of the most popular and widely used tools for monitoring and analyzing the traffic on your website. It gives you a wide range of statistics about your site and has many useful features to help improve the quantity and quality of traffic to your website. If your business wants to expand and grow on the internet, you should definitely be using Google Analytics.
Here is some of the information that Google Analytics provides:
- The number of visitors to your website.
- The average number of pages seen per visit.
- The average time spent on site per visit.
- The bounce rate (percentage of single page visitors, i.e. they hit your landing page and leave).
- The percent of visitors on mobile devices.
- The source of the visitor – either directly to your URL, or through a link from another website (ex: Twitter, Facebook), or from search engines. This is a great way to track your social media effectiveness.
And much more…
You can measure the impact on your website traffic after you’ve made a change to your SEO, done a public speaking engagement, a marketing campaign, or released an article or series of blogs through social media like Facebook or Twitter. This is a very valuable tool to see what’s working and what’s not.
One more compelling reason to use Google Analytics is that it’s FREE. And you know what I say: “If it’s free, it’s for me.”
The bottom line is that you should monitor your website traffic on a regular basis and make adjustments where and when necessary to maximize the traffic flow. Without it, it’s like driving at night with your lights off. You know the old saying, “if you don’t measure it, you can’t manage it”.