As mobile device adoption rapidly increases, so does the importance of mobile-friendly websites.
- Over 20% of Google searches are being performed on a mobile device
- In 2013, more than half of the local searches were performed on a mobile device
- In the United States, 25% of internet users only access the internet on a mobile device
- 61% of people have a better opinion of brands when they offer a good mobile experience
- 36% of all emails are opened on mobile devices
There are two major methods for creating a mobile website – Responsive Design and Mobile Templates. With responsive design, you only have one website that adapts to all screen sizes no matter what the device. In contrast, a mobile template is a completely separate entity requiring that you have a second mobile-only website or sub-domain.
Why should you choose a responsive design over a separate mobile site?
Google Recommends Responsive Design
If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential. Google supports almost 67% of the search engine market so, when Google speaks, search marketers listen. Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice. Additionally, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.
Ease of Maintenance
With a responsive website, you only have one website to update. Usually mobile sites have to be updated separately from the desktop website. This is a waste of time for you to update your website twice, and can also cause problems if you forget to update one. This is especially true for websites that have frequent changes.
Future Device Compatibility
One of the big benefits of responsive design is that the size of the template is designed based on screen size not the device. This means that no matter what size screen someone is viewing your website on, it will display properly for that screen size. In the future as new devices are introduced for web browsing, your responsive site will automatically adapt and still look beautiful.
There is no doubt that if you have a website (and you should), it needs to be mobile-friendly. How you choose to make it that way is your decision and yours alone. Choose wisely grasshopper.