Today, there are easy-to-use tools available to help you build your own website or if you don’t have the time or inclination, you can hire a web designer. Let’s begin by looking at some of the benefits of building your own website:
- Learning Something New: This can be an educational experience. You will need to do research and educate yourself on the best practices, what software you’ll need, and the steps involved to complete the task. Or, you might turn to a basic solution and use IPage, Yahoo, Fatcow, GoDaddy, 1and1, WIX, or some other simple do-it-yourself template tool.
- Save Money: This is usually the number one motivator as this is the only quantifiable benefit that demonstrates what you have accomplished. If you successfully accomplish the task to your satisfaction, you could end up saving yourself a sizeable amount of money.
- Flexible Changes: You can make it the way you want, and change the look of it whenever you want without any additional cost.
These are all great reasons for building your own website, but now let’s look at some of the reasons why you wouldn’t want to build your website yourself:
- Time Consuming: Gaining the knowledge and learning the skills required to build a proper, standards-compliant website can take a significant amount of time. You may be more productive focusing your efforts on running your business.
- Unprofessional Look: Unfortunately, this happens all too frequently with many do-it-yourself projects. The task begins with a grand vision and the best of intentions but the finished product looks nothing like what you imagined it would. Appearance does matter, and studies have shown that visitors are more likely to stay on a clean and attractive site then they are to an unappealing one.
- It Looks Like Hundreds of Other Websites: Free templates can be very attractive. But you can be sure that countless other individuals and organizations will be using that template as well. If you are marketing a business through your website you want it to be unique.
- It Doesn’t Work Properly: This is a common problem when creating your own website. Professionals, whether they are an electrician, accountant, or auto mechanic, know how to complete a project from start to finish.
- It Doesn’t Show Up In Search Engines: SEO is a skill that professionals spend years honing. Without proper analysis and implementation, your site won’t be found.
These are but a few of the pros and cons of building your own website. The choice to build your own website is ultimately up to you, so seriously weigh the pros and cons before you start. Whatever you decide, make sure it is the right decision for you.
SO… If you decide to hire someone, your first question is…
How can I find a good web developer that will deliver quality without costing an arm and a leg?
Our advice is to shop around. Many places advertise on the internet but be careful if you choose someone based on advertising alone, talk is cheap. Why not ask your network of friends and business associates if anyone has recently had a website built? Look for local business networking groups where you can make contact with, or be directed to, a web developer.
Think about what you want developed and what your budget is. This will help you decide whether you need a large web design company or possibly a smaller, more affordable one. It all comes down to experience and quality of product.
You can also look at websites you like and try to find out who built them. Web designers often leave their calling card at the bottom of the websites they build.
Meet with your potential developer at least a couple of times either in person or on the phone to see how well they understand your needs and what you want. Look at samples of their work. Ask for references that you can call to get customer feedback on their services.
The bottom line is that with as many as 90% of consumers using the internet to find their goods and services, your website is an investment in your business’ future and you want it to be the best that it can be.