Technology – Do We Really Need To Keep Up With It?

Technology is essential to every business, even those that aren’t considered “technology” companies. You deal with technology in your office productivity software, security system, air conditioning, computers and networks, phone systems, and much more. Whether it’s a simple cash register program that tracks inventory and daily purchases or a sophisticated network that links people and places around the globe, technology helps organizations maintain a competitive edge and build a strong presence in today’s “connected” business world.

If you want to compete in today’s business environment then it’s important to keep up with technology. You need to understand how to get the most out of the technology you have, understand what’s coming next, and know how to find the information that will help you make the right decisions.

“Oh, no,” you sigh, “I can’t possibly add one more thing to my to-do list.” Well, the truth is that it’s already on your to-do list, whether you know it or not, technology is an unavoidable and critical element of life today. Yes, it’s unavoidable. In our web design, SEO, and social media business, it’s a daily learning environment. It seems like something is changing, always.

Below are some simple ways to integrate technology awareness/knowledge into your work and life. The material will cost very little, if anything, because it’s based on resources that you already have access to. As I’ve always said, “If it’s free, it’s for me”.

Step 1. Determine your needs. You’ll determine your needs from the type of technology you live and work with, taking into account your existing knowledge base, and learning style. You’ll need to learn more about the specific devices you use the most. As an example, and this may seem simplistic, but knowing how your smart phone works really can help you.

Step 2. Assess the resources available to you. From books to magazines to the Internet to formal training sessions, you can find technology-related information in a variety of sources. I find that Google and YouTube are excellent resources and I rarely need to look beyond those two. Find your favorite search engine and learn how to use it. This will help you find appropriate sites, articles, user’s groups, bulletin boards, and online magazines. There is an almost unlimited amount of information available at no cost if you don’t mind searching for it.

Step 3. Get help. When all else fails, make sure to have someone you trust who can consult with you and who is skilled in the areas of technology that you need. There’s an old saying that goes “I don’t know what I don’t know.” So if you find that learning is not your bag, or you really don’t have the desire or time to do it yourself, hire a professional to advise you.

I’ll be the first to admit that I don’t know everything. That’s why we have an accountant, an auto mechanic, a doctor, an attorney… and the list goes on. If you need help with anything that MVP is proficient with, please give us a call and let us take some of the burden off of your plate. That way you can focus your attention on the things you need to, like running your business.

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