Google has released many algorithm updates in the past, and we’re sure they will continue to do so on a regular basis. The last major update was “Pigeon” released in December 2014 followed by a minor update implemented quietly in February 2015, many suspect as a precursor to this most recent one. Their new update that rolled out April 21st has been dubbed “Mobilegeddon” by industry experts.
This new algorithm only affects Google searches made using smartphones. The results will favor websites deemed “mobile friendly,” giving them higher rankings than sites that are only optimized for desktops and laptops.
Google was reported saying “As people increasingly search on their mobile devices, we want to make sure they can find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens.” They even have a website that will assess your website for mobile readiness.
This change results in an even more critical need for businesses to have mobile friendly websites. Favoring mobile websites where searches are made from mobile devices seems obvious, and in 2015 you’d think most sites have mobile friendly webpages. Right? Nope. A study done by online Internet marketing firm Portent shows that many of the Web’s top sites actually aren’t mobile friendly. How does your website stack up?
Mobile use has increased significantly, and will continue to do so. If you have not been keeping tabs on the marketplace and already made your website and other online content accessible to the mobile world, you should start worrying about Google placement. If you really want to take advantage of the opportunities that online visibility has to offer, you should keep pace with the changing world around you and update your site now. your competitors probably already have.
If you need help either assessing your website, or actually making it mobile-friendly, please give us a call for a free evaluation.