Archive for Editorial

An MVP Client Experience

This particular service oriented company, we’ll call them Company X (to protect their privacy), had been in business for 30 years relying solely on word of mouth for new client leads. This approach had worked fine for all these years so why should they change? The business had been successful enough to support and raise a family. The problem was that the client count remained relatively stagnant. The business was not growing. The son got involved as the Manager of Marketing and said to his dad, “it’s time that we started using the internet to promote the business”, something the dad was totally unfamiliar with. The son contracted with a company to build a website for the business. Unfortunately, that company only did web development. They were not skilled in SEO (search engine optimization) or social media so although the site was online, it was not showing up in the search engines and therefore was not being seen which resulted in no new leads.

We met the son through a business connection and began discussing their goals and objectives. We recommended using SEO on the site to help the visibility in search engines and one social media site to help promote the business. They chose MVP because not only were we a web design firm with quite a few years of experience, but we could provide the SEO and social media skills necessary to help get their website found on the internet.

About a month after doing the initial Local SEO and social media implementation, their website ranked on page one for a number of surrounding cities. This expanded their working territory and the calls started coming in. Needless to say, they were quite pleased.

A short time later, the son called and said that the site was down. Since the developer of the site was not maintaining proper currency in WordPress or its Plugins, the site got hacked. We were able to rebuild the site for Company X and they signed on for our standard monthly website maintenance package to protect it.

Fast forward less than a year later; the son told us that they had added two new trucks and 4 new employees to handle the additional business load. Company X is still a very happy client and we are very pleased to be maintaining their website for them.

The moral of this story is that you do need a well-designed website in today’s online world, but your site also has to be visible to potential customers who may be searching for your type of product or service. It also has to be properly maintained to avoid problems. Make sure you choose a company that has the experience and can provide all of these services for you.

Life in the SMART-THING Age (MVP Editorial)

OK, time for a rant. I read an article that quoted a statistic that 80% of divorces today are attributed to social media. As a deterrent to that, quite a few Attorneys are drafting what is being called a “Social Media Prenup”. Basically this is an agreement that outlines the boundaries or social media restrictions each person has, relative to what can be posted on social media. This new version of a prenup can potentially be used to prevent nude or embarrassing photos or posts that could likely harm a spouse’s professional image or reputation. What is the penalty in a case like this? It could be as much as $50,000 for each offense. Yup. That’s what I thought.

In a traditional prenuptial agreement, the intention is to reaffirm each spouse’s property ownership as well as financial responsibilities during, and after, a marriage. Contracts in general are more palatable to courts when obligations or penalties are in terms of money and not nebulous or ill-defined roles. According to the article I read, monetary fines are more common for “post-breakup violations,” but “in-relationship flubs” merit something like “scrubbing the toilet.” A court is far less likely to enforce a toilet-scrubbing punishment than a monetary fine.

OK dear, if you say something I don’t particularly like on social media you have to do the dishes for two weeks, AND make the beds. Are you kidding me? A social media prenup not only complicates the situation, but can really muddy the marital waters.

What’s wrong with a good ole’ fight? Like… “You shouldn’t have said that on Facebook you dumbass!!!” “Now you get to sleep on the couch for the next couple of nights”. Most of these things will blow over and hopefully won’t cause a marital breakup. So in case you haven’t guessed, I’m not a fan of the social media prenup.

Here’s another thing that chaps my butt… How many times have you been with a few people and everyone is on their smart phone or tablet either looking at email, finding something on the internet, or texting someone? This is REALLY prevalent with the younger set, who would text someone rather than call them. Hell, they’ll even text them if they’re standing five feet away. Why spend so much time typing on that little keypad back and forth when you can just call them and have a conversation? I just don’t get it. We should have parties where we “check all smart devices at the door” like we used to do with car keys. That way we will be forced to actually look at each other and talk to one another, just like in the good old days before all these smart-things.

Don’t get me wrong, I have an iPhone, and an iPad, and even an iPod Touch. I have a Bluetooth headset and a Bluetooth extension speaker. I use them all the time to get things done, look things up, listen to music, set appointments, I use GPS to find places (because I get lost easily)… you know, productive things. I hate texting. For one thing, my fingers are too big for the keypad and it takes me forever and a day to text anything. I know that on my iPhone, Siri can text from voice but I would rather just call the person, say what I have to say and hang up. DONE. You can’t tell what someone is really thinking in a text many times because there is no emotion or inflection i.e. no voice. When you talk to someone you can read their feelings in the way that they say things. There is much less room for misunderstandings when you actually talk to someone. OK, I digress… maybe I’m just showing my age… life is getting too impersonal. Don’t get me going… I’ll just start up on something else.