I can’t tell you how many times we have heard someone say “I don’t have time for social media, I’m too busy”. Everyone is busy, but when you actually sit down and think about it, are you really?
Do you have 20 minutes every day or every other day to spend on something that could improve your business? In the past, we have helped clients put together organized and well-branded social media programs and trained them on their use only to see them wither and die on the vine from lack of attention.
Remember the old saying
“You can lead a horse to water…”
Would you attend a networking event and choose to sit alone and say nothing? Probably not. That would be a waste of your time and money.
Social media is not an attempt to add more to your already full plate. Online marketing is the way of the world today, and using social media to promote your business has become not just a good thing to do but a required component. When you think you don’t have the time, ask yourself if what you really mean is that you feel uncomfortable with social media, or that you consider other activities more critical than social media, or that you would just “prefer” to do other tasks.
There are some things that you can call a professional and get help with;
- Setting up social media profiles
- Branding your presence for a professional look
- Linking the proper sites such as your website
- Training you on the best practices of using the particular channel(s) you’ve decided to use
- Social Media Management Services (posting, monitoring, etc.)
We tell our clients that once they have a well-designed presence and know how to use the tools, the only thing left is to just do it. We recommend putting an appointment on your calendar just as you would for a business meeting and when that time arrives, DON’T BLOW OFF THE MEETING. Sit down and do it. Once you get into a regular routine, you’ll find that it becomes easier and easier.
If you have problems, don’t give up. Consult a professional for guidance or training.
Using social media for business today is as important as using email for business was 10 years ago. Everybody wants to expose their products and services to a larger audience. The more people who are aware of your business, the greater the chance you have of turning those connections into referral sources, leads or even paying clients. Remember though, first things first. Be social. Don’t oversell. Opportunities to promote your business will follow in due time.