Author Archive for MVPSchuele

Spring Cleaning – And Not Just the House

Finally. Here in Southeast Wisconsin it looks like we’ve got temperatures going into the 70’s next week. So, Spring, although late, has officially arrived.

And with Spring comes Spring cleaning. Yep, out with the old – in with the new. What, particularly, does that mean for us? Well, there are several things on the horizon within our household – including a remodel anticipated to start in a week or two and, of course, the landscaping. It also means that I am going to try and make a “renewed” effort to blog more often (admittedly a weak spot). But in addition to that, we’ve had to clear a little dead wood from the business.

This past week we had to fire a client. Yes, fire the client. It was a tough decision. You know the feeling you get when you purchase something that you’re really excited about only to realize that it isn’t going to work? It’s a not-so-warm-and-fuzzy feeling. This same thing goes along with gaining a new client only to realize that they’re not a fit for your firm. And rather than deliberate too long and try to make that new purchase/client fit, sometimes you cut your losses, return it, and move on.

My Virtual Project - Spring Cleaning Your BusinessSpring is a time of renewal. It’s a time for new grass and flowers, the touch of a wonderful breeze through your windows and the warmth of the sun on your face. It’s a time of looking forward to a fantastic Summer with its upbeat momentum. And it’s a time to clean the closets and remove things that are old, worn or just not a good fit to help usher in those positive, uplifting, productivity enhancing feelings.

Here are a few tips to keep your business closet free of clutter:

  1. Give your clients a grade. We use an A,B,C scale like this one:
    • A – Excellent - This client is easy to work with, pays on time, gives clear direction for what they need and appropriate feedback. They return calls promptly, realize the value of your time and service offerings and are the consummate professionals. They are clients you send gifts to and offer special deals to because they don’t demand anything, are consistent and reliable, and they are a joy to work with.
    • B – Good – This client is someone who is steady and mostly reliable. They have a pretty good idea of what they need but need some hand holding. They might complain occasionally but they pay their bills in an appropriate billing timeframe and periodically contract for additional services as their budget allows.
    • C – Fire Them – Although this can be a tough choice sometimes. These clients will suck the life out of you. They expect everything for nothing, won’t pay on time or at all, complain about everything and need constant hand-holding and deals to keep them interested. This is the “dead wood” that needs to be cleaned out periodically. If you get an impression on a first meeting that you might be looking at a “C” client, run. Many times they are wolves in sheep’s clothing. They will drain you and try to take your self-worth with them into their quagmire of negativity.
  2. Go through your social networks and do a little housecleaning there. Remove stagnant Twitter followers and Facebook friends so you can make room for those that share and that you would like to pay more attention to.
  3. Liven up your website and blog content. OK, I know it’s a little bit of a Pot-Kettle-Black here, but hey, I’m writing this blog aren’t I? And I am seriously in the process of designing our new website.
  4. Refresh your logo or get one done. Brand or re-brand if you need to step things up a notch.

And now that you’ve cleaned your closets and spaces, you have room for new things. New clients, a new Spring line of apparel, new followers, new grass, new attitudes. What are you waiting for?

My Virtual Project Reviews "The Social Network"

The critic’s ratings for “The Social Network” were the highest for any movie thus far in 2010. This was based on reviews by 40 major critics who rated the film an average of 97 out of 100. WOW, since this is our area of expertise, this has to be a MUST-SEE movie for us.

We decided NOT to go to the premiere night, thinking there would be a mass of social media crazies waiting in line. I had visions of the last “Star Trek” movie and the huge crowd of “Trekkies” waiting for that one to start – no thanks.

So instead, we went the next night, and decided to attend the earlier 6:30pm showing, thinking the lines would be less of an obstacle. What we found was a surprise. We parked in the front row (okay, we arrived 25 minutes before the start of the movie), there was no line, we walked right in (we had even pre-purchased our tickets online in preparation for the crowd), we got our popcorn and soda, and headed to the room where our movie was playing. There were maybe 10 – 20 people in the theater so we had our choice of prime seats. By the time the movie started, the theater was still only about half full.

Susi and I both thought the movie was excellent. I occasionally (okay, usually) nap once or twice during movies unless they completely hold my attention. This one did. The basic story is about a college student who develops “The Facebook”, a social network that allows college students to share information and communicate with each other. The big question in the movie is whether he steals the idea from two other students who asked him to help them develop a similar site. I thought the acting was very good. Jesse Eisenberg played Mark Zuckerberg, a narcissistic and arrogant Harvard sophomore (and genius, by the way) who wanted to be “accepted” by the school’s elite. Eisenberg used just enough “eccentricity” in his character to be believable.

I was also pleasantly surprised at Justin Timberlake’s acting skills (although I don’t particularly like his musical stylings). Timberlake played Sean Parker, the founder of Napster and a real go-getter. Some would say he was “full of old flannel” (the English saying for full of crap). He was a mentor to Zuckerberg in the early days of Facebook before going on to become president of the company after conspiring to oust (some would say) Zuckerberg’s partner Eduardo Saverin (played by Andrew Garvin), who ended up suing Zuckerberg for an undisclosed amount of cash (and winning). Timberlake portrays Parker surprisingly well, at least in my opinion.

The movie was very entertaining and informative (although I believe there was some “artistic license” taken with the story’s characters to make it more engrossing). We all root for the underdog and Jesse Eisenberg (Zuckerberg) played this to the hilt. His intelligent and witty-yet-sarcastic repartee with the attorney was very funny and you actually felt good when he got in an appropriate “zinger”.

I know the critics rated this movie right up there with The Wrestler, The Hurt Locker, The Incredibles, Sideways, and Finding Nemo, but that may very well be because social media is so prevalent in today’s society. No matter how high The Social Network review scores are, the bottom line is that just like with social networking, it’s ultimately up to the people, not the critics. Time will tell.

Microsoft 2, Dell 1, Western Digital 1, Carbonite – One-Half So Far

Still in the throes of the hard drive crash from last week, I have really learned a few things. Prior to becoming a social media specialist and graphic designer, most of my career has been in legal technology consulting and specifically, for a practice management software called Time Matters®. I know and preached the importance of a backup – and multiple copies at that. I also know the importance of actually keeping paper copies and a land line. Today, it was not only reinforced but also made me realize, these things are STILL inadequate.

Suspecting the imminent demise of the hard drive as detailed in my Microsoft – I’m Not Jumping Yet post of August 19th, I bought a 1TB (yes, that’s TERABYTE) Western Digital External Hard Drive. It was great timing because the drive crashed 2 days later. In addition, I have been running Carbonite‘s online backup service for some time. Naturally, one would assume that all is well with this kind of backup. Hard drive crash? No problem – let’s just restore the files.

The Database – Paramount to a Business

As I mentioned, I used to support Time Matters software. Since I have known it so well for so long, it made perfect sense that I would continue to use it for my own business to track clients and data. It’s a great database system that runs on SQL Express. I do periodically back up those files within the database itself, but generally not that often since using Carbonite. When the drive crashed, I had no fears because – well – I had the files available for restore, right? In 2 places, right? It was just a matter of putting them back in their proper place. I did know that I would not want to tackle the detach and re-attach process of the SQL database because it has been a while since I did that kind of support and it was very limited when I did it. I would need the experience of a master like Wells Anderson of Active Practice or Mark Deal of Document & Data Solutions to help me restore the database, but they are masters at it and once the database is back, I can take it from there.

The External Drive

Let’s start here. When I backed up the PC (the entire PC ), I used the software that came with the WD External Drive. It took quite a while, but seemed to have no issues so, great news. Once I got going trying to restore some files, the news was getting gloomier. Simple documents, pictures, no problem. Restoring folders – great, no problem. Executable or program files – ruh roh. There was nary a database file or executable file that could be found. Big problem. Oh well – I have the online backup service, right?

Online Backup Service

So now we go to “Plan B”. Looks like Carbonite will save me. The database file is there. Still no executable that I need, but at least the data file is in one piece. Restore a folder? No. Restore a file, yes. OK good enough. Only need one file. After several attempts to restore, tech support is called. While I will give the techs credit for their desire to help, I can’t say much for the 20-30 minute hold times. And after spending an exhausting couple of hours, the tech could not get the file restored and was going to have to escalate this up to his superiors. When I asked when I could expect a return call (for a database issue that is core to my business), the tech said – “Oh probably a couple of days”. What? What? Did you hear that this is my database that is central to my business? What? But, alas, my whining and threats to take my little red wagon and go home went unheard. It will still be a couple of days.

Moral of the Story

Well, I apologize for the rant. I ranted last week and it’s still going on. But here are a few tips to save you from feeling the need to rant like this:

  • Make sure you have a good online backup service and know what their procedure is and what kind of files actually get backed up. Test the service often. A couple that have been recommended to me:Active Online Backup and IBackup (Note: These two were recommended – I have not tried them and am not affiliated in any way although one of them is my next option).
  • Make sure you have good backup software for your external or removable drive.This will be research for me. As a side thought, I would have put a good database backup on a jump drive or a CD in a zipped file.
  • Back up as often as you change your data.Make sure you keep your business cards that you collect along with printed copies of registration confirmations, serial numbers and software activation keys.
    It’s the paper you know.
  • Make sure you have something like Roboform to keep all of your passwords onlineThis has been a lifesaver.
  • Don’t use Skype to call technical support.If you have to re-boot, you’ll lose your call and go back into the “forget” queue.

There are probably more tips I could come up with from my techie days, but I got out of that line of work and now am extremely pleased I switched to more “fun” things like graphics :) . I can say that I’m truly grateful that my graphic files, documents and pictures were all able to be restored. And I can most likely dig around and find something that will bring back part of my client files if Carbonite can’t get them restored. But I’ll just go with an old thought here “Buyer Beware“.

P.S. For those of you that know I’ve been blaming the leprechaun, it’s not his fault. We took him to Irish Fest yesterday and he was very happy. He rewarded us with some very good leads today for new business. Now if I could just put them in that database…

Microsoft – I’m Not Jumping Yet

We have been going through a PC nightmare for the past week.  I was on the verge of pitching the ‘puter out the window and jumping ship from Microsoft to Apple.  We had one incident after another, seemingly caused by Windows Updates and ultimately rendering our main PC useless.  Things I wouldn’t want my grandmother to hear started to spew from my mouth. I’ve been a techie for a long time so I have been noticing things for a while that lead me to believe hardware failure or an operating system re-install was imminent.  Thank goodness I bought the external drive and backed up just prior to “the crash”.

My first calls were to Microsoft for support with the perceived Windows Updates issue.  After a battery of testing and no resolutions, it appeared that the OS reinstall would be the first step but the Microsoft technician had me run a procedure to check the disk first.  Called “chkdsk”, this DOS procedure found it necessary to hang and freeze at Stage 5, leading me to change my theory on the OS and realize that the hard drive was most likely doomed.  Next support call please – this time Dell.  I also thought Dell would be great because I had a great dialog going with the @DellCares representative on Twitter and he seemed so engaged and ready to help.

We have an extended warranty on the PC so it seemed pretty simple that Dell would just replace the drive.  Ah, not so much.  And not so fast.  First, let’s have Dell run some of their diagnostics on the system and tell me that it is the operating system and not the drive and, therefore, how about you pay us $129 for this one incident to re-install the operating system.  And, oh, by the way, as long as you’re paying us $129 for just this once, why don’t you think about paying us $250 for the year so we can fix your software issues again?  And, since this is a software issue, we won’t be replacing your hard drive after all.  The hard drive that is covered under your warranty.  Yes, that one.

Meanwhile, Microsoft has been calling as they said they would and repeatedly emailing and asking how they could be of service.  I’m so completely amazed and impressed with Microsoft’s tech support and customer service that I might just leave the Mac on the back burner for a while.  Seriously.  Very impressive.  Dell on the other hand – not so much.  They were more interested in selling us support services than taking responsibility for the hard drive failure.  After quoting research on this issue that I found on the internet and requesting hard drive manufacturer diagnostics from the next tech rep I talked to, it seems Dell has changed their mind.  New hard drive on the way.  And now, the @DellCares representative seems to have gotten the word that they are sending someone to replace the drive so he is now responding to the emails that I sent yesterday and this morning advising him of the situation and asking  him why the need to sell software support services was taking precedence over the obvious need to replace the drive.

The repair is scheduled for tomorrow or Monday (they do have 72 hours you know).  And they are bringing an imaged hard drive pre-loaded (as we bought it supposedly).  So, we’ll just have to see how that goes.  Stay tuned for the continuing saga…  and.. put a little faith back into Microsoft.  I have.  I am seriously impressed. (And I still want a Mac.. in addition to the PC :) )

Social Media – A Double-Edged Sword?

Many businesses today want to leverage social media to grow their business. Making social media a part of an overall business marketing strategy makes good sense, and in today’s “connected” world, is almost a requirement. Some businesses try it and fail, mainly because they don’t know the best way to use the tools and techniques to be successful. Others experience varying levels of success due to knowledge, diligence, perseverance, hard work and sometimes, luck. Done well, it can take your business to the next level.

There is one thing about social media that we must all remember. It makes us transparent. If you are a business owner and want to embark on the social media path, make sure you are 100% confident that your service and your products are up to the test.

There is a saying that “Good news travels fast” and on the internet “Bad news travels even faster”

If your customers have a bad experience with you, they will tell everyone who listens about it. Remember the YouTube video about “United Breaks Guitars”. A story about a musician whose ”pride and joy” guitar was broken in baggage handling and because United did not take responsibility for the incident, he wrote a song about it and made such a negative social media blitz on YouTube that the management of United offered to buy him a new guitar. He politely declined and proceeded to make a second video, driving the stake even further into the proverbial “heart” of United.

The moral of the story

If your products and services are solid, social media is definitely for you. If your customers are satisfied (and they don’t even have to be overwhelmed, just satisfied), then bad press most likely won’t come your way. However, if you do slip up, be prepared for a social media storm that may have a significant adverse impact on your business. Too many of these “bad news” stories about your business can drive potential customers to your competitors.

Let’s face it – nobody is perfect, so you need to be prepared to react to negative comments that may get posted. Reputation management includes monitoring all things being said about you, your business, your products, your service, and IF something negative shows up, handling it quickly and effectively to avoid further backlash. Use the tools available to make sure you know what is being said about your brand and social media can be your best friend.