You can form relationships that are critical to your success, but remember, effective networking requires reciprocity through developing and nurturing win-win relationships. Through LinkedIn, you have opportunities to help those in your network by answering questions, providing relevant leads, and helping them make connections to further their goals.
In the guide to using LinkedIn for business and career management, I’m on LinkedIn–Now What??? (Third Edition): A Guide to Getting the Most Out of LinkedIn, Jason Alba explains that there are six major benefits to LinkedIn:
- The ability to be known and enhance your personal brand
- The ability to be found by recruiters or other hiring authorities
- The ability to find others and make important connections
- The opportunity to learn and share
- The ability to connect with group members
- The opportunity to show you are plugged in to current technology
These are great benefits. There are more but these comprise the top six, in my opinion. All the interaction on LinkedIn is based on respecting your connections. If you treat them with respect they will do the same.
What I DON’T like is when someone uses LinkedIn inappropriately to market their own products and services. We all know that using social networking for business is about building relationships and helping each other grow and improve, but the obvious “Spammers” just don’t seem to get it. I can’t tell you how many times I’ve seen someone respond to a group discussion with a statement that had nothing to do with what was being discussed. They just wanted to get as many people as possible to click on their website link, and they will respond with that identical post to as many discussions as they can. Do they really think that the people in the group don’t know exactly what they are doing, resulting in the opposite outcome the poster hoped for? Now they have angered the members of the Group, gotten reported as a “Spammer” and forever tarnished their LinkedIn reputation with a self-inflicted gunshot wound.
And by the way, when I see these types of blatant misuse, I do report them. You should too.