WordPress is what’s known as a CMS – a content management system. Content management systems were developed to make creating and maintaining websites easier and more accessible by allowing users to manage their website through a graphical interface rather than having to use raw code. Running a website used to mean writing code, and there was no way around it. As the internet became more and more heavily populated, however, tools began to spring up to help make it easier for people who wanted to have their own site but didn’t necessarily want to learn HTML.
WordPress was first launched in 2003. At that time it was seen as a fairly simple (yet competent) CMS that could be used for blogging purposes.
Even as recently as a few years ago, many web designers still thought of WordPress as a CMS best suited to blogs, and chose HTML, Joomla or Drupal for their website development tool. Now, however, this has changed. WordPress is capable of acting as the backbone for all kinds of different websites and is the go-to platform for 4 out of every 10 websites built today. WordPress is now used by names as big as Samsung, Forbes and CNN.
Here are some primary reasons to have a website and why you should consider WordPress. There are many more, but this should give you a start:
- Your site can be created specifically for your business and your individual needs. There’s nothing generic – it can all be laser targeted for your business.
- Websites help you make more while doing less. Your website is on duty 24 hours a day, 365 days a year. It provides increased efficiency and allows you to make better use of your time and focus on what you do best – which is building your business.
- A website helps you gain instant credibility. People trust companies with websites. It validates the authenticity of the business by providing more information than a simple phone call. It’s even better than a physical address. It will create that all-important element of trust and confidence crucial for your business.
- A website will pre-qualify your leads. It tells your story for you even before you answer the phone. Like it or not, we live in the Internet age. Every person in America has access to the internet and expects every legitimate business to have a website.
- WordPress websites are simple to manage. Even if you are new to technology, WordPress is one of the most user-friendly CMS platforms available.
- WordPress websites save time and money. No longer do you need to send the most basic changes to your developer or even have your developer add new pages for you. Make the edits yourself whenever you want and save the money you would’ve paid your web developer for more important things.
- Plugins add additional features to your WordPress website. For example, if you want a fancy image gallery, a slideshow, an event calendar, a shopping cart or even a membership site, there is a huge selection of plugins available to you. If you are looking for any particular feature or function for your website, WordPress.org lists a repository of over 10,000 plugins available, and many are free to use.
- WordPress is consistent and streamlined without excessive HTML code that Google finds very inviting for indexing. Plus, with the right SEO plugin and setup, you’re able to customize every page or post you make to give you the highest possible probability of getting your pages in high search results positions.
- You can interface your blog right into your WordPress website. This makes the content remain fresh as you post new blog topics. Google will love you for it.
If you have been wondering how converting your traditional website to WordPress would be of benefit, this post was made for you! For more information, contact us for a free, no-obligation estimate.