If you are a small to mid-size business with more energy than cash to get started in the online arena, this is for you. These actionable tips can be done on a reasonable budget and are the bottom line necessities for any small to mid-size business today. This article is stripped of heavy techno-lingo and allows most anyone a jumping off point whether they go it alone or are about to meet with their agency and need a guideline of must-do’s.
- Have a Website. While you might have a Facebook page, and that is important, it is not a substitute for a Website. Your website must be well-constructed and up-to-date (see step 4). It is important that your website is visited (see the rest of the steps) and visitors stay once they find it.
- Be on Social Media. Though it takes time, getting known and building “social” relationships builds a solid market where once there was none – and you can drive those followers to your blog or website to build even more activity for your business. I suggest Facebook, LinkedIn and Twitter. And to manage your time, try Buffer, which allows you to delay your links and other information to be posted to each of your social spaces when your readers are most likely online for the best impact.
- Be Graceful. All of your actions should not be self-promoting. Take time to promote others’ work and business as well. Link to others. They will notice and be more likely to treat you well in return. Also be sure to provide superior customer service to keep everyone talking about you.
- Blog and Create Content. You’ll keep your website higher on results pages with updated blogs because search engines tend to pick up the quality content found in blogs. Moreover, because your blog regularly changes, you have an excellent way of keeping your website fresh and up-to-date. No time to blog? Ask your staff to submit short articles, or hire a writer specifically for this task.
- Connect Your Way to Success. Your website, Facebook, Twitter, LinkedIn, or whatever social channels you choose, must connect to one another. Don’t forget to point your offline and online marketing efforts to each other as well. These connections make up the smartest, most effective way to impact your market.
As you apply this information, keep in mind that sometimes less is more. Be certain that your information is not only compelling, but that it is clear. Have someone outside of your business try out your website for ease of use and clarity. Be sure your customers are getting the best care you can offer. Here’s to your success and be sure to share this with someone you know.
(Parts of this article from 5 Tips for Boosting Your SEO on a Tight Budget, Business 2 Community by Ken Mueller)