Your business services and products can be top of the line, but if your website is poorly designed and does not resonate with your visitors, you will not attract attention or convert them into customers. If you’re unsure about your website, check out these critical tips to increase your website’s contribution to your overall business goals.
- Design – With over 40% of website traffic originating from mobile devices, it is critical to have your website look equally impressive whether your visitors are using a desktop, a tablet, or a phone. For your website to be more engaging and easier to use, make sure it is mobile friendly. Using a WordPress Responsive design is an effective way to accomplish this.
- Colors – Colors can be a driving force on your website. They can touch the emotions of your site visitors. There is a science to how colors can influence a person’s mind. Branding is critical. When designing your brand, take into account the psychology of colors and then integrate that same pallet into your website, as well as your other online and offline marketing collateral.
- Navigation – Today’s online consumers want to be able to find their way around your website quickly and effortlessly. Your navigation should be simple, intuitive, and help people find exactly what they are looking for in the shortest possible time. If it takes more than three to five seconds, you’ll lose them. When faced with indecision, they will leave rather than try to figure it out.
- Call-to-Action – Your home page, where most visitors enter, needs to be clear on what you want the visitor to do. What action do you want them to take? Whether it’s purchasing your product, downloading your white paper, signing up for a free consultation, opting into a newsletter, or requesting more information, make it clear and urge them to take action.
- Content – Your page content needs to get your main points across quickly. Use simple, highly relevant content, with an attractive and readable format. Visitors don’t want to read 2,000 words on the history of your company, so get to the point. Make sure that your page text is specific to the context of that page and focuses on the reason the visitor has chosen it. Each page of your site should have its own purpose.
- Visuals – Website visitors today want to see more visual content. Use photos, graphics, and videos on your site to convey your message. However, don’t overdo it. The webpage should still have white space and not be overly cluttered.
- Testimonials – Statistics show that the vast majority of online consumers value what other consumers say about your products and services. Display your customer testimonials on your site and encourage new customers to add their own. Glowing reviews compel the visitors to trust you and increases the chance they’ll want to do business with you.
- Contact Information – Quite a few business websites don’t provide adequate contact data and as a result, may lose potential business leads. Failing to provide easy access to contact details is one way to frustrate visitors and incent them to leave, potentially to a competitor.
- Social Media – With the prevalence of social media today, you have to assume that your potential customers are there too. Make sure to increase the visibility and reach of your website through the use of social media channels. Show your visitors and customers the various ways they can communicate with your company directly. However, just being on social media isn’t enough. You have to be active on social media for it to be effective. Remember, “Like Rome, a massive web presence is not built in a day. A massive web presence is built a little bit each day”(Jeff Herring – Article Marketing Expert).
- Search Engine Optimization (SEO) – One of the main reasons to develop a website for your business is to attract new customers. Statistics show that as many as 90% of consumers today use search engines like Google, Bing, and Yahoo to find their goods and services. Having a site optimized for search engines is absolutely essential in being able to achieve a high enough ranking that new customers will find you. If you don’t know about SEO, or don’t know someone who does, I would suggest seeking professional help. Having a website that can’t be found on the internet is like having a gourmet restaurant in the desert. It’s great, but nobody knows it’s there. If you’ve done all the steps 1-9 but left this last one out, your supreme effort ends up being a waste of time and money
Your website is an extremely important component of your marketing strategy. Done right, its ability to attract and influence your visitors can have a significant impact on your lead generation. Done wrong, and it’s just another of the thousands of websites that can’t be found. Make sure yours is not lost in the crowd. If you’re not sure how well yours if performing, give us a call and we would be happy to provide a free, no obligation marketing assessment of your site.